UNLEASH Panel | Advice to HR Tech startups
"“More human side value first, success second. Give away good content. Have a sense of community - Give, not get!"
One of the great panels on UNLEASH Start up stage was “Flashlight on Founders: The impact of startups on the future of HR” . The panel was moderated by Dave Hazlehurst and the speakers were: Adam Gordon (Candidate ID), Sharon Argov (Hibob), Rebeca Carr (SmartRecruiters) and Chris Collins (RoboReruiter), Winner of the startup competition.
These were the highlights of the panel:
Q: What’s your advantage over the mogul out there (SAP, Oracle, etc)
- Expertise – They are busy with too many things, bigger “fish to fry”.
- Customers – Able to get them more involved with your system, feedback etc.
- Speed – Quicker, make mistakes, fix on the fly.
- Open and agile – The more open you will be, the quicker the integration and adaptability, the quicker you evolve.
- Relationships – Closer HR and Customer Success relationships.
Dave Hazlehurst’s Tips
“Focus on what you can do Best”
“Learn to say NO”
Q: What are your pain points?
- Finding brilliant talent.
- What not to do – Need to focus.
- Balance work/life.
- Cash in the door.
Q: What are the differences between startups and HR startups
- More experienced entrepreneurs (Looking at the average age in the Israeli scene, Adam is right!)
- A need for knowledges of rules and regulations.
- HRs and HR founders learning and evolving together, ”mutually dependent”.
- Not easy to sell to HR people.
Dave Hazlehurst’s Tip
“More human side value first, success second.
Give away good content
Have sense of community – Give, not get!”
Q: In HR you sell to the HR Manager, recruiters deal with it – Is it a limitation / problem?
- Not a problem if you are able to put yourself in the shoes of the end user.
- Bring in end users as the evaluation. Without adoption it will not succeed. Not to mention candidates.
- Depending on region. In the USA, sales directly to recruiters or the person looking to hire, they have more power to make decisions.
- Different values for decision makers than to recruiters, which is why when onboarding the software, they sell the VALUE of using the product to the end users.
Q: What advice would you give HR founders?
- Start younger!
- Do your best!
- Don’t take yourself too seriously, have fun!
- Focus early, do something really well and build from that.
- Don’t go into a business with no market. Start where there is demand.
My point of view and to summarize – I believe HR Tech founders should meet regularly and discuss challenges, form relationships,etc. The HR Tech arena in Israel (where I am from) is a very vibrant one. The one I am closely involved in, includes a dedicated whatsapp group, where everyone is very supportive of each other. We also started a monthly meetup to discuss more topics in depth and help the relationships form. I believe those who will prosper are those that will also share their experience, support and be supported, as Dave Hazlehurst, in his infinite wisdom, stated (yes, I am (one) of his groupies 😉